Tag: Lucía Casanueva

Valvanuz Serna-- Recommendations for organisations in a post-COVID world

Valvanuz Serna, Managing Partner of PROA, delves into communication in a post-COVID world and analyses, for Influyentes Cantabria, different aspects to take into account in order to "navigate" with flexibility in a context in which what works today may not work tomorrow. It has been a year since the coronavirus hit us hard [...]

-- In praise of my father

On 15 January, my dear father, Javier Casanueva Piñeiro, died suddenly at the age of 88. A formal and dutiful man, he was always clear about his obligations and his devotions. Thus, he graduated in Law from the University of Santiago de Compostela and for 42 years he managed the [...]

-- Interview with Lucía Casanueva, managing partner of PROA, in Influyentes Cantabria

Committed to excellence, tenacious and with a wide working capacity, Lucía Casanueva, managing partner of PROA, explains in an interview for Influyentes Cantabria the importance of communication in the post-COVID era. According to the managing partner of PROA, internal communication is now the most important thing. The employees who keep their jobs [...]

-- "We are a boutique company with a multi-sectoral client portfolio".

The managing partners of PROA, Lucía Casanueva and Valvanuz Serna Ruiz, took part in an interview for mujeremprendedora on the occasion of the presentation of the company's new strategic positioning and visual identity. Could you tell us about PROA? PROA was founded in 2009 after the managing partners of the consultancy were working on a new strategic [...]

Rethinking communication

In these days of obligatory stopover, which provide time to read more calmly and to stop and think, I am left with the following reflection by the British philosopher John Gray: "One advantage of quarantine is that it can be used to renew ideas. Cleansing the mind and thinking about how to live in an altered world is [...]".

How to implement and manage a crisis office in your company

The situation generated by the coronavirus (COVID-19) has highlighted the importance of having crisis communication cabinets and plans in companies, regardless of their size. Acting in a logical and structured manner is essential to minimise losses. And, even more importantly, to ensure that workers, employees and [...]

Business communication post-COVID-19

We are living in a scenario of total crisis in the health, economic and social spheres. Faced with an unprecedented situation, there is no script that allows us to know which decisions are the right ones at any given moment. In this context, the interventions of the Minister of Labour are a nonsense for the employers who strive to maintain jobs and to [...]

Proa Comunicación took part in the Woman Forward Awards Gala

Lucía Casanueva, managing partner of Proa Comunicación, was in charge of presenting Theresa Zabell with one of the Woman Forward Awards for "Corporate Governance and Gender Diversity" organised by the Woman Forward Foundation, an institution that works to promote the creation of value in organisations by promoting female talent through research, training, training and the promotion of women.