Lucía Casanueva -- Crisis communication and the credibility of emergency medicine
PROA's managing partner, Lucía Casanueva, reflects in Confilegal on crisis management from the perspective of strategic communication. In an ever-changing world full of loudspeakers through social networks, crises have become a daily threat for organisations, institutions, companies and individuals. Their management and [...]
Lucía Casanueva -- "Writing disciplines the brain and brings order to life".
In this interview for The Luxonomist, the managing partner of PROA, Lucía Casanueva, tells us about her life and professional career, and details the concepts that define the communication agency she runs. A journalist by training, a businesswoman by action and an entrepreneur, Lucía Casanueva is the founder of PROA, a company that offers communication services based on the [...]
Valvanuz Serna Ruiz and Lucía Casanueva -- "It is in PROA's DNA to put senior talent into the implementation of projects".
The managing partners of PROA, Lucía Casanueva and Valvanuz Serna, explain, in an interview with Dircomfidencial, their vision of the communication sector as well as the values that drive PROA's growth. PROA has managed to carve out a relevant niche for itself in a communication sector that is currently very atomised, with a multitude of [...]
Lucía Casanueva -- Tamara Falcó and the 20 "S's" of popular communication
In this article in Confilegal, PROA's managing partner Lucía Casanueva draws conclusions for successful communication through a case study. Audiences always need a queen in the wings. Just when we had barely buried Isabel II, Tamara I of Spain has appeared with a story of bellowing far from Balmoral that [...]
Lucía Casanueva -- Listening to be
PROA's managing partner, Lucía Casanueva, gives her own perspective on the concept of listening in this article published in El Diario Montañés. All of us reading this have friends who talk, and friends who listen. The former are interesting for an uncomfortable meal. The latter are essential for a [...]
Lucía Casanueva -- Humanising society has business impact
In an article published in CORRESPONSABLES, PROA managing partner Lucía Casanueva reflects on women's leadership and professional equality. A year ago CORRESPONSABLES published an interview with Nuria Chinchilla, professor at IESE and expert in leadership and women, in which she said: “The market is becoming aware of the need for a complementary female perspective [...]".
Lucía Casanueva -- The Metaverse of Equality and the eight-thousander of life itself
August begins with another controversial stranded on the shore of the headquarters of the Ministry of Equality. Tuned images of XXL women make up a still life of stolen objects on the beach. In the foreground, the well-meaning, good-natured, adolescent campaign where complexes are exorcised from within. In the foreground, the moralising zeal of a [...]
-- PROA and the President of the Spanish Atlantic Association analyse the present and future of NATO and the current geopolitical situation.
Coinciding with the NATO Summit in Spain (29-30 June 2022), PROA has interviewed the president of the Spanish Atlantic Association (AAE), Adolfo Menéndez. Together with the managing partner, Lucía Casanueva, they have analysed in an informative meeting organised at the Centro Superior de Estudios de la Defensa Nacional (CESEDEN) the present and [...]
-- Lucía Casanueva participates in the conference 'The value of collaboration'.
The managing partner of PROA, Lucía Casanueva, participated yesterday in the conference 'The value of collaboration', organised by WPO (Women Presidents Organization) and IE University. She was joined by Susana Gómez, CEO of Smart Culture; Lourdes Ferrer, CEO of Percentil; Sofía Medem, CEO of Connecting Visions. In it, they came to the conclusion that [...]
-- The Minister of Justice warns that only 5.3% of law firm directorships are held by women.
"Nowadays, the presence of women is practically equal in the profession, with 44% of women lawyers, however, their presence in the highest positions in the management of law firms is only 5.3%", said the Minister of Justice, Pilar Llop. The minister attended the conference on 'Equality in [...]
Lucía Casanueva -- Towards a new model of leadership
Lucía Casanueva, managing partner of PROA, writes an article for El Economista on real equality between men and women. For her, this development will boost growth and the ultimate goal must be to achieve equal opportunities based on differences and, in this way, achieve the necessary balance in senior management. From [...]
Lucía Casanueva -- "I think the time has come to look at the world in women's terms.
Lucía Casanueva, managing partner of PROA, responds in an interview with Muy Segura magazine on the most current issues. Lucía Casanueva says that when she founded PROA she thought there was room to create a boutique communications company with clients from different sectors in which excellence was sought and in which [...]