Lucía Casanueva -- Loneliness does not understand cookies
Lucía Casanueva -- Farewell to the invisible CEO
Lucía Casanueva -- Disinformation
Lucía Casanueva--Listening with the eyes
We are obsessed with telling: the stories, the posts, my ideas, my opinions on every instant issue that rocks the news. Let my stuff be known. To be heard. Because I'm worth it. We tell in stereophonic and multichannel, fitting our discourse and our messages into the multiple formats offered to us by the technologies of today's [...]
UNESID trusts PROA Comunicación to strengthen its communication strategy.
The Unión de Empresas Siderúrgicas (UNESID) has hired PROA Comunicación to develop and execute its communication strategy. The consultancy firm, a benchmark in managing the communication of business associations, will work to improve UNESID's positioning and relevance. To this end, PROA Comunicación will focus on two aspects: on the one hand, it will help to strengthen UNESID's [...]
Lucía Casanueva in The Objective--Infra-journalism', protocol and intrusiveness
Journalism is a noble profession. But it is not always an exercise to be admired. That a society turns its back on virtue does not mean that good has lost steam or that evil is indulged with more elasticity. As the dictionary of the Real Academia de la Lengua Española (Royal Academy of the Spanish Language) states, journalism is a [...]
Lucía Casanueva meets with the Spanish Ambassador to the United Arab Emirates
Lucía Casanueva, managing partner of PROA Comunicación, held a meeting with the Spanish Ambassador to the United Arab Emirates, Mr. Iñigo de Palacio. The meeting took place within the framework of the Global Summit of Women 2023, which is taking place today in Dubai. It is a forum for businesswomen, executives and first [...]
Lucía Casanueva -- The magnet effect of the Spain of the pacts'.
Lucía Casanueva, managing partner of PROA Comunicación, has published an article in the newspaper El Debate in which she states that it is time to carry out reforms and reach agreements "that can serve to place Spain on the podium that its citizens deserve", and thus "turn our country into a backbone of the European Union".
Lucía Casanueva -- "FeliciDAR", an ABC column
What is happiness? Based on this question, a provocative one for today's times, Lucía Casanueva, managing partner of PROA Comunicación, develops an interesting concept in an article published this Thursday in the ABC newspaper. It is about "feliciDAR", the term that gives the title to the reflection, and which refers to giving oneself to others. It also [...]
Lucía Casanueva -- "We women have to learn to manage our emotions, because when we do, we are unstoppable.
Lucía Casanueva, founding partner of PROA Comunicación, has made the presentation of the sixth edition of STEM TALENT GIRL, a project that seeks to awaken scientific and technological vocations among young women. The conference was aimed at high school students, within the framework of the educational and social programme for female entrepreneurship promoted in Cantabria by [...]
Valvanuz Serna Ruiz and Lucía Casanueva -- "We have a very senior team, with solid professional experience".
Valvanuz Serna and Lucía Casanueva, managing partners of PROA Comunicación, detail in an interview for Top Comunicación the values and attributes that differentiate this consultancy firm specialising in reputation management from its competitors. As both partners point out, PROA's sustained growth has been based on senior talent and the [...]
Lucía Casanueva -- "Communication is becoming increasingly complex and needs to be left to professionals".
The managing partner of PROA Comunicación, Lucía Casanueva, answers in this interview in Influencers about the new challenges of communication, which must always be managed by professionals. Lucía Casanueva, managing partner of PROA Comunicación, is one of the most experienced voices in Spain in the field of communication auditing. As a journalist and as a [...]