News

-- Óscar Veloso joins communications consultancy PROA as a director

PROA, a communications and marketing consultancy reputation managementannounces the expansion of its team with the incorporation of Óscar Veloso as account director. PROA continues to grow with senior professionals to offer a differentiated consultancy service to its clients.

Óscar Veloso specialises in corporate communications and reputation. Before joining PROA, she was responsible for communication at the Spanish Society of Internal Medicine (SEMI). She has managed and led the communication of this Spanish medical-scientific society during the COVID-19 pandemic and its visibility strategy.

For Lucía Casanueva y Valvanuz SernaThe incorporation of Óscar to our project represents a great contribution of value to reinforce our commitment to quality and excellence in the portfolio of services that we offer to our clients, reinforcing the communication area of PROA," said the managing partners of PROA. healthcare, as well as a boost to continue positioning the company in the strategic communications consultancy sector".

Óscar Veloso said: "I am very excited about joining PROA, an innovative consultancy firm that offers a personalised service and attention to detail for each client. I hope to be able to contribute all my knowledge and expertise to the team and the strategies we implement for clients.

Óscar Veloso has also worked as a senior corporate communications consultant at the agencies Omnicom Public Relations Group and Porter Novelli, where he has managed integrated communications strategies for clients of the health sector, pharmaceuticals y audiovisual. At the beginning of his professional career, he has worked as a journalist in radio and television (Compañía Pública de Radio y Televisión de Galicia) and as an editor in the newspapers La Voz de Galicia and La Región de Ourense, covering health, social, judicial and third sector information for these media. He holds a degree in Journalism from the University of Santiago de Compostela (USC), a Master's degree in Universal Accessibility and Design for All (UAM) and another in Communication and Sociocultural Problems (URJC).

A new reputation management model based on the expectations that really matter to stakeholders

PROA Comunicación advisor Juan Cardona presented a new corporate reputation management model at the AEMARK 2023 International Marketing Congress, held at ESIC University (Madrid). The model is the result of the work carried out by the "Intelligence & Society" Research Group at the University of...

PROA Comunicación joins the Association of Communication Consultancy Firms

PROA Comunicación has joined the Asociación de Consultoras de Comunicación (ADC), which represents the sector and is a meeting point for the main public relations and communication consultancy firms in Spain. Ludi García, president of ADC, expressed her satisfaction at welcoming the new associate company: "More and more companies are joining the...

AIG chooses Proa Comunicación to develop its communication strategy

AIG has selected Proa Comunicación to develop its communications strategy in Spain. AIG Europe Limited, Sucursal España, is a member company of AIG, one of the world's leading insurance and financial services companies, serving millions of commercial, institutional and individual clients in more than 80 countries....

-- PROA produces the Lantania Group's Annual Report for the second year running

For the second consecutive year, the Lantania Group has entrusted the preparation of its annual report to PROA, which has designed, edited and printed the 2019 report of the company specialising in the construction of large transport, building, water and energy infrastructures. The 2019 Annual Report consists of...

Borja Sémper participates in PROA Comunicación's 'Diálogos de Actualidad'.

Borja Sémper, campaign spokesman and deputy secretary for Culture and Open Society of the Partido Popular, took part last Monday in a new edition of PROA Comunicación's "Diálogos de Actualidad", where the economic and political keys of the next legislature were analysed, as well as the evolution of the current political...

José Antonio Rodríguez Piedrabuena -- Exercise and the brain

Regular physical exercise, in addition to keeping physically and mentally younger and with a longer life expectancy, improves cognitive performance and vitality. We know that holidays increase the levels of dopamine and serotonin, which are essential for motivation, well-being, and a state of well-being...

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