News

-- Óscar Veloso joins communications consultancy PROA as a director

PROA, a communications and marketing consultancy reputation managementannounces the expansion of its team with the incorporation of Óscar Veloso as account director. PROA continues to grow with senior professionals to offer a differentiated consultancy service to its clients.

Óscar Veloso specialises in corporate communications and reputation. Before joining PROA, she was responsible for communication at the Spanish Society of Internal Medicine (SEMI). She has managed and led the communication of this Spanish medical-scientific society during the COVID-19 pandemic and its visibility strategy.

For Lucía Casanueva y Valvanuz SernaThe incorporation of Óscar to our project represents a great contribution of value to reinforce our commitment to quality and excellence in the portfolio of services that we offer to our clients, reinforcing the communication area of PROA," said the managing partners of PROA. healthcare, as well as a boost to continue positioning the company in the strategic communications consultancy sector".

Óscar Veloso said: "I am very excited about joining PROA, an innovative consultancy firm that offers a personalised service and attention to detail for each client. I hope to be able to contribute all my knowledge and expertise to the team and the strategies we implement for clients.

Óscar Veloso has also worked as a senior corporate communications consultant at the agencies Omnicom Public Relations Group and Porter Novelli, where he has managed integrated communications strategies for clients of the health sector, pharmaceuticals y audiovisual. At the beginning of his professional career, he has worked as a journalist in radio and television (Compañía Pública de Radio y Televisión de Galicia) and as an editor in the newspapers La Voz de Galicia and La Región de Ourense, covering health, social, judicial and third sector information for these media. He holds a degree in Journalism from the University of Santiago de Compostela (USC), a Master's degree in Universal Accessibility and Design for All (UAM) and another in Communication and Sociocultural Problems (URJC).

Ricardo Cuevas García -- Family brand: it's personal, it's trust and it's business.

Our account director Ricardo Cuevas García has published in Dircomfidencial an article on the peculiarities of family businesses and discusses what aspects they should consider in their communication strategies. "The transmission of values by the owner tends to be much more authentic because they tend to do it from the heart [...] but this is not the only way of...

-- Lucía Casanueva and Valvanuz Serna Ruiz, candidates for the Top 100 Women Leaders ranking

Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, have been selected as candidates in the 9th edition of the Top 100 Women Leaders in Spain ranking, an initiative of Mujeres&Cía that seeks the most influential women in the national scene, and whose ranking will be released between March and October.

Proa Comunicación sponsors the "Corporate Governance and Gender Diversity Awards".

Proa Comunicación is sponsoring the "Corporate Governance and Gender Diversity" Awards organised by the Woman Forward Foundation, which will take place on 28 October, from 7pm to 11pm, at the headquarters of the Italian Embassy. The awards were created with the aim of distinguishing the companies...

-- PROA manages the communication of the AEDHE Business Excellence Awards 2022

The Asociación de Empresarios del Henares (AEDHE), a solid and experienced intersectoral employers' association that contributes to promoting the development of companies in the Corredor del Henares, has entrusted PROA with the management of the communication of the 'AEDHE Awards for Business Excellence 2022', which have been presented by the...

-- Myriam Gómez, appointed PROA's Financial Communications Manager

PROA reinforces its team with the incorporation of Myriam Gómez as Director of Financial Communication of the firm. With a degree in Economics and Business Administration from CUNEF, Myriam is an expert in corporate communication and reputation and has more than 20 years of professional experience in positions of responsibility in the financial...

Alicia Richart: "Europe should lead the development of AI instead of regulating it".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its Current Affairs Dialogues with the participation of Alicia Richart, Managing Director of Afiniti for Spain and Portugal. Artificial intelligence presents a new...

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-- Óscar Veloso joins communications consultancy PROA as a director

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