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  • Blog
  • 25 May 2020
  • 1 min. reading time

Veronica Pascual -- "When uncertainty is greater, communication is more important".

Veronica PascualCEO of ASTI Mobile Robotics, highlights the important role that communication plays in times of crisis like the one we are living. The CEO of the leading company in mobile robotics assures that "the more uncertainty there is and the less we know what is going to happen, the more we have to communicate". It is essential, she adds, that corporations intensify communication with all their stakeholders, because only in this way will the entire ecosystem and the company's network evolve in a joint and aligned way. "At ASTI we give extraordinary importance to communication and much more now" in this anomalous context.

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Diversification and focus on business, values of communication specialised in asset management

According to Inverco figures, the market for Collective Investment Institutions (CIIs) in Spain has doubled in size in the last five years. Between 31 December 2013 and 30 June 2018, the total volume of Collective Investment Institutions (CIIs) (investment funds, pension funds, Sicav, real estate CIIs and foreign CIIs) increased in...

  • Blog
  • 2 min. reading time

Challenges for the asset management industry in a more complex market and business environment

The recent event on the asset management industry, organised by the Asociación para el Progreso y la Dirección (APD) and Inverco, provided interesting findings on the health of the sector, the concerns affecting the industry, and the challenges it faces. With an attendance of more than...

  • Blog
  • 3 min. reading time

Relate to excite the public, the most used strategy in 2018

Now that we're in mid-January, we can take a few minutes to look back and analyze 2018 from an advertising point of view. Last year had left us a great legacy in terms of advertising trends. If we understand advertising, as a tool by which companies and organizations get in...

  • Blog
  • 2 min. reading time

BCG Report -- 37% of non-office employees could leave in the next 6 months

37% of non-office employees could leave their jobs in the next 6 months if organisational leaders do not act quickly to remedy this, according to a recent study by the Boston Consulting Group (BCG). These employees are workers in construction, manufacturing,...

  • Blog
  • 1 min. reading time

Laura González-Molero: "There is going to be a new normality in which digitalisation will be a very important pillar".

In this interview with Proa Comunicación, Laura González-Molero, president of the Asociación para el Progreso de la Dirección (APD), analyses the economic crisis that the confinement measures put in place by the coronavirus will unleash in Spain. He admits that if...

  • Blog
  • 3 min. reading time

José Antonio R. Piedrabuena -- For animal lovers and all of us

The violence that wild animals can have is a fact. But we have proof and it can be seen in documentaries - on YouTube - where it is shown that love, in the form of care from birth, changes the brains of all of them and they become gentle and loving animals of...

  • Blog
  • 4 min. reading time

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