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  • Blog
  • 25 May 2020
  • 1 min. reading time

Veronica Pascual -- "When uncertainty is greater, communication is more important".

Veronica PascualCEO of ASTI Mobile Robotics, highlights the important role that communication plays in times of crisis like the one we are living. The CEO of the leading company in mobile robotics assures that "the more uncertainty there is and the less we know what is going to happen, the more we have to communicate". It is essential, she adds, that corporations intensify communication with all their stakeholders, because only in this way will the entire ecosystem and the company's network evolve in a joint and aligned way. "At ASTI we give extraordinary importance to communication and much more now" in this anomalous context.

This text and video may be reproduced provided that PROA Comunicación is credited as the original source.

"Spain Leads in the Management, Measurement and Know-How of Reputation".

Currently reputation and trust are the most valuable assets for businesses. Intangibles already account for more than 85% of the value of companies in the S&P 500. Regarding the value of reputation and purpose for companies, we spoke with Ángel Alloza, CEO of Corporate Excellence. Additionally, he also explains the...

  • Blog
  • 1 min. reading time

José Antonio R. Piedrabuena -- Interview with Dr. Vela Navarrete

Dr. José Antonio Rodríguez Piedrabuena interviews Dr. Vela Navarrete, the first professor of urology at the Autonomous University of Madrid, about research in this field and the advances that may exist. This VIDEO may be reproduced as long as PROA is mentioned as the original source.

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  • Blog
  • 1 min. reading time

José Antonio R. Piedrabuena -- The global problem of having politicians

They create a distrustful and disoriented society that does not know where the truth is because polarization and psychopathic deception have been cultivated and used as their crutch and support. Situated in negligence, authoritarianism or in an ideology that could not be developed within a consensus, a unity, a common...

  • Blog
  • 3 min. reading time

Cristina Marcén -- "Communication helps companies to show their purpose".

Cristina Marcén, director of PROA's northern zone, talks to Candela Gómez, junior consultant at PROA, about the importance of communication in social initiatives. Cristina is a co-founder of the Asociación Mujer y Talento, which develops different projects, such as SUMA, which aims to provide support for women's...

  • Blog
  • 1 min. reading time

Ángela Jordana -- Keys to a very "special" Christmas

By now, no one doubts that the coming Christmas season is going to be very "special". Meetings with a reduced number of people, distance, masks, curfew... If these holidays usually generate a certain amount of stress, due to the accumulation of events, the things to do... this year they will be even more stressful....

  • Blog
  • 1 min. reading time

"Communication companies need to facilitate dialogue.

Casimiro García Abadillo, the Independent's director, exposes the situation of journalism and the journalistic occupation at the present time, reviewing also the evolution of the press as a mechanism of power. He also shares his vision of the payment wall as the future of the digital press and highlights the...

  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.