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Luis Abril: "For things to go well outwardly, you have to do it very well inwardly".

Luis Abrileconomist, lawyer and consultant, talks with Lucía Casanuevamanaging partner of PROAabout his long career in the corporate communications sector and its vision of the new challenges it faces.

In this interview, April says that the image of a large company is shaped by all its stakeholders and that communication agencies must have a thorough knowledge of the companies in order to be able to transmit what they do. However, he believes that it is essential that things are done well within companies in order for them to come out well to the outside world.

This video may be reproduced provided that PROA is credited as the original source.

Gianni Cecchin --"Technology will be indispensable for economic recovery".

Gianni Cecchin, CEO of Verne Technology Group, has participated in a new PROA video. In the interview, he pointed out the indispensable role of technology for economic recovery, "although the human factor will be decisive". In this sense, he believes that teleworking is here to stay. In addition, he has...

-- PROA and the President of the Spanish Atlantic Association analyse the present and future of NATO and the current geopolitical situation.

Coinciding with the NATO Summit in Spain (29-30 June 2022), PROA has interviewed the President of the Spanish Atlantic Association (AAE), Adolfo Menéndez. Together with the managing partner, Lucía Casanueva, they have analysed in an informative meeting organised at the Centro Superior de Estudios de la Defensa...

Innovation is no longer an option

Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the mass of workers, the 'new situation' post COVID-19 points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic factor...

José María Peredo Pombo -- "The geopolitical situation is changing.

José María Peredo Pombo, Professor of International Communication and Politics at the European University of Madrid, details in this interview for PROA how the geopolitical situation is changing as a result of the pandemic, giving a greater boost to China and improving its position in Southeast Asia. Asked about the...

Security and Cyber Security

Nobody nowadays understands how our homes could lack doors with locks, considering all of the kinds available, armoured and protected in many cases by an alarm that can be connected to an alarm centre; and if necessary, motion detectors and a thousand other devices that I could go on enumerating.....

--The International Press Club presents its International Journalism Awards

Carlos Herrera, María Dueñas, Jordi Socias, Daniela Santiago and Mujeres por África are the other winners of the Gold and Silver Roses at this year's edition of the International Journalism Awards The International Press Club presented its International Journalism Awards on 8 October....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Luis Abril: "For things to go well outwardly, you have to do it very well inwardly".

This video may be reproduced provided that PROA is credited as the original source.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.