News

Lucía Casanueva -- Another pandemic sweeps the globe

Our managing partner Lucia Casanueva analyses in his article published in Las Provinciasthe damage that can be caused by the fake newsThe world is in the grip of a pandemic that is capable of destroying democracies and freedom. Fortunately, we have a powerful vaccine, good journalism.

AEDyR relies on PROA Comunicación to strengthen its communication strategy

The Spanish Association of Desalination and Reuse (AEDyR), an organisation that has been leading the desalination and water reuse sector in Spain for 25 years, has chosen PROA Comunicación to develop and execute its communication strategy. PROA Comunicación will be responsible for reinforcing its positioning as a benchmark in the...

PROA Comunicación presents its new brand film and strengthens the Visual Identity Unit

PROA Comunicación has presented its new brand film, directed by the prestigious filmmaker Ben Kendall and his team. This corporate film delves into the origins of the consultancy, its mission, vision and values, while introducing its team and highlighting its commitment to excellence in communication. ....

Ben Kendall's production company Warren Films produces McCann's Grand Gold Ampe campaign for DGT.

The production company of Ben Kendall, creative director of Proa Comunicación, has produced the campaign "Dead or Alive", created by the McCann agency for the Dirección General de Tráfico, which has been awarded the Gran AMPE de Oro in Multimedia, a category that includes more than three media awarded by the Asociación de Medios...

PROA Comunicación discusses European proposals to simplify banking regulation in a new News Dialogue

The consultancy firm has brought together businessmen and executives together with Montserrat Martínez, advisor to the Governor of the Bank of Spain, and Francisco Uría, Director General of the Spanish Institute of Banking and Finance at CUNEF University, in a meeting focused on the impact of the European agenda of regulatory review and simplification...

Proa Comunicación designs the new website for the Marqués del Atrio Group

The Marqués del Atrio Group has entrusted Proa Comunicación with the design of its new website, with which it seeks to adapt to the current and most avant-garde trends in the market, while also getting closer to its community in the digital ecosystem. The new website of the...

"Today everything communicates and, if you don't know how to tell, you don't know how to lead".

Interview with Carlos Salas, Training Consultant at PROA Comunicación In an increasingly complex media environment, where every word counts and every gesture can go viral, the figure of the spokesperson takes on a key role in the reputation of any organisation. At PROA Comunicación we are well aware of this, and we offer programmes...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.