PROA climbs six places to 31st position in the Ranking of the Best Communications Consultancies
Professionals and companies have valued the qualitative importance of strategic communication as a fundamental pillar in the generation of business in the current socioeconomic context. The consultancy firm PROA Comunicación has consolidated its position as one of the best communication consultancies in Spain, according to the ranking compiled by El Publicista based on the [...]
Dolors Marco presents the Health, Pharma and Medical Technology Area of PROA
The health sector requires highly specialised professionals, not only in terms of healthcare, but in all areas of its management. And communication is no exception. For this reason, PROA's Health, Pharma and Medical Technology Area brings together professionals with more than 30 years of experience in the [...]
Valvanuz Serna Ruiz and Lucía Casanueva -- "It is in PROA's DNA to put senior talent into the implementation of projects".
The managing partners of PROA, Lucía Casanueva and Valvanuz Serna, explain, in an interview with Dircomfidencial, their vision of the communication sector as well as the values that drive PROA's growth. PROA has managed to carve out a relevant niche for itself in a communication sector that is currently very atomised, with a multitude of [...]
Lucía Casanueva -- Listening to be
PROA's managing partner, Lucía Casanueva, gives her own perspective on the concept of listening in this article published in El Diario Montañés. All of us reading this have friends who talk, and friends who listen. The former are interesting for an uncomfortable meal. The latter are essential for a [...]
Proa Comunicación prepares Lantania's first Annual Report
Proa Comunicación has been in charge of the design, editing and printing of the first Annual Report of the Lantania Group, that of 2018. It is a 48-page document which, apart from presenting the company and the solvency of its annual accounts, explains its philosophy and business lines. In addition, it [...]
The Mediterranean diet and physical exercise: scientific basis
Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, takes an in-depth look at the scientific foundations of the Mediterranean diet and physical exercise. "We are inundated with headlines about health and especially about what we should eat. An infinite variety of diets appear in book form and in headlines. In this book [...]
The Alicia Koplowitz Foundation presents its 14th Scientific Conference at the headquarters of Proa Comunicación
On Wednesday 10 July, the headquarters of Proa Comunicación hosted the press conference in which the Alicia Koplowitz Foundation presented its 14th Scientific Conference, which this year will be held on 24 and 25 October in the Castellana 33 Auditorium of the Mutua Madrileña. María Concepción Guisasola, Doctor of Medicine and [...]
Real IS AG chooses Proa Comunicación to organise the event of its presentation in Spain.
The German real estate asset manager Real IS AG, one of the largest in the world, specialising in real estate investments in European markets for institutional clients, has chosen Proa Comunicación to organise what will be the presentation event of its brand and business model in Spain. The meeting, which will be held at [...]
Interview with Arnaud Dupuis-Castérès, President of Vae Solis Corporate, Proa Comunicación's consulting partner in France.
We interviewed Arnaud Dupuis-Castérès, president of Vae Solis Corporate, a French communications consultancy and partner of Proa Comunicación, to find out how the agency works and how it tackles major challenges. What is Vae Solis Corporate? Vae Solis Corporate is a consultancy specialising in communication strategy and reputation capital. Our positioning is very [...]
Lucía Casanueva, member of the jury that chose Adriana Domínguez "Woman Leader 2019".
Lucía Casanueva, founding partner of Proa Comunicación, has been a member of the jury of the "Woman Leader 2019" awards, which has unanimously elected Adriana Domínguez, CEO of Adolfo Domínguez, as "Woman Leader 2019". Adriana Domínguez is currently leading the renovation of the designer fashion brand, which has enabled [...]
Pablo de Villota writes in El Confidencial about the return of tobacco companies to Formula 1.
The director of the Sports & Entertainment Area of Proa Comunicación, Pablo de Villota, writes an article in El Confidencial about how and why tobacco companies have returned to Formula 1. De Villota explains how tobacco brands are taking advantage of certain legal loopholes to sneak into motorsports, their territory [...]
Minuto de oro o minuto de la basura?, article by Pablo Carbajosa in Vozpópuli
Pablo Carbajosa, head of Effective Writing and Public Speaking at Proa Comunicación, has reflected in an article published in Vozpópuli on the electoral campaigns and the mistakes being made by the different political options. Under the headline "¿Minuto de oro o minuto de la basura", Carbajosa states categorically that "it would be desirable that [...]