News

PROA Comunicación organised the 4th Madrid SnowZone Championship for journalists.

The IV Madrid SnowZone Championship for journalists surpassed the record number of participants with the attendance of more than 50 journalists, including Mercedes Milá. Organised by PROA Comunicación, the event brought together a total of 23 national media: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar+, Europa Press, Servimedia, EFE, Hearst, RNE, Política Local, Esdiario, Unika FM, Travesía, Ràdio Sant Boi, Hablemos de esquí, I love ski, Cadena Ibérica Radio, Nevasport and Planet BPM. RTVE and Hablamos de esquí were proclaimed champions in the snow and ski categories, respectively. Journalist and presenter Mercedes Milá attended on behalf of SCIJ Spain, an international journalists' club founded in 1955.

Valvanuz Serna Ruiz -- Corporate Reputation, an Imperative in the Age of Transparency

Our managing partner Valvanuz Serna Ruiz discusses in Directivos y Empresas the importance of corporate reputation and why it serves as an essential shield in times of crisis. In addition, it is also a factor in attracting talent, in a context in which there are around 250,000 vacancies that are still...

PROA, official communications consultant for the Vargas Llosa Chair and the International Foundation for Freedom

PROA, a communications and reputation management consultancy, has signed a collaboration agreement by which it becomes the official communications consultant of the Vargas Llosa Chair and the International Freedom Foundation (FIL). The agreement is based on the great interest shown by the...

Lucía Casanueva -- Another pandemic sweeps the globe

Our managing partner Lucia Casanueva analyses in her article published in Las Provincias, the damage that fake news can cause, a pandemic that is sweeping the world and is capable of destroying democracies and freedom. Fortunately, we have a powerful vaccine: good journalism.

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-- Solintal Proa Sailing Team, bronze in the Spanish J80 Championship, which makes them winners of the J80 National Circuit 2022.

The Solintal Sailing Team, sponsored by PROA, finished third in the Spanish J80 Championship - Gestilar Trophy, held in Galicia with almost 40 sailboats competing. The Cantabrian team climbed to third place on the podium behind Juan Carlos Ameneiro's Alboroto, which finished third in the...

-- Gamma Health relies on PROA for the communication of the COVID-19 inactivating mask.

Gamma Health, a Spanish company of DiggiaGroup, specialised in the supply of protective and health equipment, has entrusted PROA to develop the communication and marketing strategy for its new product, GHKill-VID-WiseProtec, the first reusable mask that inactivates COVID-19. Gamma Health has secured exclusive distribution rights for the...

Turismo de Galicia chooses Proa Comunicación to promote Galician designations of origin

The Tourism Office of the Xunta de Galicia has selected Proa Comunicación to develop the communication strategy for the wine promotion campaign 'Cinco gallegas en Madrid'. This campaign by Turismo de Galicia will promote the designations of origin of Galician wines at a national level: Ribeiro, Valdeorras,...

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PROA Comunicación organised the 4th Madrid SnowZone Championship for journalists.

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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