Javier Zapatero is a Creative Director specialising in branding and brand creation, with more than 20 years of experience in building and managing strong corporate identities and integrated communication campaigns. Throughout his career in agencies such as Ogilvy & Mather Mexico, Vitruvio/Leo Burnett, Adsolut, or his own, Marzo, he has worked with leading brands such as Jaguar, Unilever and Schweppes, developing creative strategies that strengthen the image and positioning of brands in competitive markets. He currently works as creative director for PROA Comunicación where he promotes branding projects that combine design, creativity and innovation, consolidating brands through original content and a comprehensive strategic vision. His work has been recognised with international awards such as the Bronze Lion at Cannes and Gold at the Clio Awards, especially for campaigns that stand out for their impact and creativity.