Pablo has a long experience in the world of sponsorship and communication in the world of sport and automobiles. In his early days as head of his own agency he developed innovative sponsorship activation programmes for companies such as Audi, Bombardier, Seita (Gauloises), Diageo (Johnnie Walker), Quiksilver and Bridgestone. Subsequently, for seven years he was the global head of Formula 1 sponsorship for Banco Santander, including agreements with the Ferrari team, McLaren and 4 Grand Prix. Most recently, he has been responsible for business development in the Spanish-speaking world for the multinational sports marketing company CSM based in London. He has collaborated with various media outlets such as Car & Driver magazine and as a sports commentator on AXN and Canal+. Pablo holds a degree in Law from the Universidad Complutense and an MBA from the Instituto de Empresa.