Luis Barreda has a degree in Information Sciences, with further training in Marketing, Branding, Social Media, CSR and Cybersecurity, and has more than two decades of experience in Communication and Marketing. The first, in the main media formats (Press, Radio and Television). In a second professional stage, he has managed corporate communication and marketing as senior manager and director in some of the main private Spanish Retail companies, including the IBEX 35 (El Corte Inglés, Grupo El Árbol and DIA), and in public companies, in the Technology and Cybersecurity sector at INCIBE (National Cybersecurity Institute). He also has extensive experience in Institutional Relations, Advertising and in the organisation and sponsorship of Corporate Events. In 2023 he received the Best Institutional Dircom Award from the sectorial publication PR Noticias. In 2024 he has been selected among the main crisis communication consultants in our country by Top Comunicación.