Get to know us

At PROA we understand communication as a strategic tool to build reputation, generate trust and face the most complex scenarios with solvency.
Cristina García

Cristina García

Account Director

Cristina began her professional career at Cambio 16 and for 25 years she has worked for several local and regional newspapers. The last 18, at Prensa Española and Vocento, where she has been editorial coordinator of Regional Media and National Media. She has worked directly with the directors, deputy directors and editors-in-chief of the main regional newspapers and ABC, coordinating the exchange of information between them, the coverage of information about Vocento and the execution of marketing and institutional agreements.

Cristina holds a degree in Information Sciences from the Complutense University of Madrid.

Our team

Navigators

Julia Montoro

Julia Montoro

Director

Luis Barreda

Luis Barreda

Account Director

Claudio Capdevila

Claudio Capdeville

Business Director

Alberto Mendoza

Alberto Mendoza

Account Director

Paz Márquez

Paz Márquez

Consultant

Cristina García

Cristina García

Account Director

Carlos Pelaez

Carlos Pelaez

Consultant

Reyes Huete

Junior Consultant

Luis Herrero-Tejedor

Luis Herrero-Tejedor

Senior Consultant

Peiteado Sea

Health, Beauty and Wellbeing Area Director

Ana Heras

Ana Heras

Human Resources Director

Pablo de Villota

Pablo de Villota

Head of Sports Sponsorship Management

Ana Gómez

Ana Gómez

Director in Galicia

Carlos Salas

Carlos Salas

Training Director

Yago de la Cierva

Yago de la Cierva

Crisis Communications Director

Sergio Ponce

Sergio Ponce

Digital Brand Manager

Ben Kendall

Ben Kendall

Audiovisual Production Manager

Javier Zapatero

Javier Zapatero

Creative Director

Óscar Massó

Óscar Massó

Senior Advisor

Aníbal Villalba

Aníbal Villalba

Senior Advisor in Defence

Alfonso Moragon

Chief Financial Officer