Luis Herrero-Tejedor has a degree in Humanities and a Masters in Media Management from the University of Navarra. He has developed his career for almost a decade in media such as ABC y Digital Freedomwhere he was responsible for the Opinion section for more than three years. During this period, he consolidated his profile as a political analyst and editor, with a special focus on institutional affairs, the economy and contemporary thought. During his time as a journalist, he combined editing with writing columns, interviews and reports, as well as moderating public meetings with political, economic and academic leaders. After his time in the newsroom, he made the leap to consultancy at PROA Comunicación, where he brings his experience in strategic writing, context analysis, media management and reputational positioning.