Julia specialises in corporate communications. Before joining PROA, she was responsible for global branding at the communications consultancy LLYC, where she has spent eighteen years of her professional career, first with clients such as the Asociación Empresarial del Tabaco, Paradores, Caja de Ahorros del Mediterráneo and Pepsico, among others, and then in Corporate General Management alongside its president. She holds an Executive MBA and has completed a Minor in Leadership and Personal and Organisational Behaviour, as well as a Speed Programme in Digital Transformation and People Analytics, all at the EAE Business School; Julia also holds a Master's Degree in Corporate and Advertising Communication and a Bachelor's Degree in Advertising and Public Relations from the Complutense University of Madrid.