Get to know us

At PROA we understand communication as a strategic tool to build reputation, generate trust and face the most complex scenarios with solvency.

Santiago Culí

Senior Advisor, pharmaceutical sector

Santiago Culí is a senior executive with over two decades of experience in the pharmaceutical sector. Specialising in Public Affairs, Strategic Communication and Patient Advocacy, has established itself as a benchmark in institutional positioning and corporate reputation management in the Spanish healthcare ecosystem, with in-depth knowledge of the markets of Madrid and Barcelona.

His most recent role was as HIV Public Affairs Director at Gilead Sciences, where he defined and implemented the communication strategy for the HIV area. Previously, he served as Communications and Public Affairs Manager at Boehringer Ingelheim, where he managed corporate communications, business units and their therapeutic areas, created the patient association relations function and led the first public affairs strategy. His work was instrumental in aligning corporate interests with the regulatory and social environment, while also acting as a liaison with global headquarters in Germany and Brussels.

He began his professional career in the areas of quality control and marketing, giving him a 360º view of the pharmaceutical business cycle. He currently works as a freelance consultant specialising in Public Affairs and Communication in Healthcare.

He holds a degree in Pharmacy from the University of Barcelona and has completed various executive training courses in business at ESADE and in digital technology at the MIT Sloan School of Management.

Our team

Navigators

Julia Montoro

Julia Montoro

Director

Luis Barreda

Luis Barreda

Account Director

Claudio Capdevila

Claudio Capdeville

Business Director

Alberto Mendoza

Alberto Mendoza

Account Director

Paz Márquez

Paz Márquez

Consultant

Cristina García

Cristina García

Account Director

Carlos Pelaez

Carlos Pelaez

Consultant

Reyes Huete

Junior Consultant

Luis Herrero-Tejedor

Luis Herrero-Tejedor

Senior Consultant

Peiteado Sea

Health, Beauty and Wellbeing Area Director

Ana Heras

Ana Heras

Human Resources Director

Pablo de Villota

Pablo de Villota

Head of Sports Sponsorship Management

Ana Gómez

Ana Gómez

Director in Galicia

Carlos Salas

Carlos Salas

Training Director

Yago de la Cierva

Yago de la Cierva

Crisis Communications Director

Sergio Ponce

Sergio Ponce

Digital Brand Manager

Ben Kendall

Ben Kendall

Audiovisual Production Manager

Javier Zapatero

Javier Zapatero

Creative Director

Óscar Massó

Óscar Massó

Senior Advisor

Aníbal Villalba

Aníbal Villalba

Senior Advisor in Defence

Alfonso Moragon

Chief Financial Officer

Santiago Culí

Senior Advisor, pharmaceutical sector