Sergio Ponce is an expert in Digital Marketing and combines his experience as CEO of the consultancy Brand Dawson with his role as Digital Brand Manager at PROA Comunicación. In both firms, Sergio has led initiatives that explore the integration of artificial intelligence with strategic communication, redefining the way brands interact with their audiences. His innovative approach and ability to merge technology with human creativity has allowed him to drive projects that go beyond conventional tactics, creating unique and relevant brand experiences.