Graduated in Information Sciences from the Complutense University of Madrid and holds a Master's degree in Corporate Communication, Protocol and Events from the Universitat Oberta de Catalunya. He began his professional career at the marketing agency Comunicare as an SEO copywriter. In addition, he has worked in media such as Onda Cero and COPE, and has been director of communication for the car rental company Total Renting. Before joining PROA, he worked at the communications agency Roman Reputation Matters in the Corporate Communications department.