Juan Ramón Corpas -- Communication: an exercise in funambulism
Juan Ramón Corpas, account director and recently incorporated into the PROA team, has published an article in TOP COMUNICACIÓN about the mediating role that consultancy firms play between their clients and journalists. In it, he explains how consultancy firms should channel the interests of their clients in order to make it easier for the journalist to [...]
--José Ramón Magarzo signs with PROA
PROA, communication and reputation management consultancy, has hired José Ramón Magarzo as senior advisor. He has more than 40 years of experience in the consultancy sector and will collaborate with PROA providing clients and the firm with his knowledge and experience in company management.
-- Conversation with Oscar winner Sergio López-Rivera
Valvanuz Serna Ruiz, managing partner of PROA, talks to Oscar winner Sergio López-Rivera about the importance of giving light to the creativity of children who can't find their place. She pays tribute to eight-year-old Sergio, who has courageously helped him to achieve film gold. It is worth reproducing this VIDEO [...].
-- PROA appoints Juan Ramón Corpas as account director
PROA reinforces its team with a multidisciplinary profile with the aim of serving and attracting clients working in a wide range of sectors and fields. With this goal in mind, PROA has appointed Juan Ramón Corpas as account director. Corpas has a degree in Journalism and Philosophy from the University of Navarra and is a [...]
Almar Consulting chooses PROA to manage its corporate communications strategy
ALMAR CONSULTING, a leading Spanish company in architectural and engineering services specialising in project management, has placed its trust in PROA for the development and execution of its corporate communication strategy. About to celebrate its first ten years of life, ALMAR CONSULTING specialises in consultancy and technical management of any kind of asset [...]
Cristina García Alonso -- Communicating safety in times of uncertainty
To talk about communication in the insurance sector is to talk about, among other things, studies, rankings, investments, industry events, results, appointments, CSR initiatives and products, lots of products. At least, these are the types of information that proliferate most in the specialised media on a daily basis. While it is true that, since the outbreak of the pandemic, the issues of [...]
Lorena Saura -- No culture without communication
"There is no communication without culture, and no culture without communication. Umberto Eco As Umberto Eco rightly pointed out, "there is no communication without culture, and no culture without communication". Communication and culture are intrinsically related from the very first moment in which communicating is part of culture itself and of the cultural object itself. When [...]
Pablo de Villota -- Chronicle of the presentation of the book biography of Emilio de Villota
Last week we had the honour of presenting the book biography of Emilio de Villota, written by Alfredo Filippone and published by Motorpress Iberica. It is a book that goes beyond narrating the vicissitudes of a Spaniard trying to make his way in the then inaccessible world of Formula 1 at the end of the [...]
Pablo de Villota -- F1 drivers or comedians on the net? Old school resists 'racing tiktok'.
Pablo de Villota, head of Sports Sponsorship at PROA, writes an article for El Confidencial on the need to attract a young audience for F1 drivers and media return, which is forcing them to enter into a dynamic that is also distorting the sporting side. Drivers and fans loyal to [...]
Nicolás Correa Group chooses PROA to manage its communication strategy
Grupo Nicolás Correa, a leading Spanish company in milling solutions at European level and one of the most important worldwide, has placed its trust in PROA for the development and execution of its corporate communication strategy. Listed since 1989 and with a presence in more than 20 countries, the company is committed to innovation and [...]
Lucía Casanueva -- Towards a new model of leadership
Lucía Casanueva, managing partner of PROA, writes an article for El Economista on real equality between men and women. For her, this development will boost growth and the ultimate goal must be to achieve equal opportunities based on differences and, in this way, achieve the necessary balance in senior management. From [...]
-- Women's cycling: the rise of two-wheelers during the pandemic
Are unisex bikes really bikes for men? A new article in El Confidencial analyses how cycling, and in particular women's cycling, has experienced significant growth since the pandemic. The Giant group, the world's largest manufacturer, which maintains a clear policy through its women's brand, LIV, the only one that [...]