Hafesa, Spanish multi-energy operator, chooses PROA Comunicación as its new strategic partner
The PROA Comunicación team will have the challenge of positioning the company as one of the leaders in the multi-energy sector, promoting its new lines of business and the expansion of its network of service stations. Hafesa specialises in hydrocarbon trading and is one of the benchmark companies in the oil and [...]
José María Beneyto: "The relationship between governance and strategic communication is increasingly close".
José María Beneyto has been a European Union official, Member of Congress, and worked in the European Parliament. In addition, he is a professor of Public International Law and International Relations and has extensive experience as a lawyer specialising in mergers and acquisitions, corporate law, European and competition law and arbitration. He also participates as a member of boards [...].
PROA Comunicacion signs strategic alliance with Brand Dawson to strengthen its digital marketing capabilities
The communications and public affairs consultancy PROA Comunicación has announced the signing of a strategic alliance with the agency Brand Dawson to strengthen its digital marketing capabilities focused on reputation management and positioning of its clients in the market. Through this alliance, PROA Comunicación will develop an area of solutions and consultancy in marketing [...]
Lucía Casanueva -- "Communication is becoming increasingly complex and needs to be left to professionals".
The managing partner of PROA Comunicación, Lucía Casanueva, answers in this interview in Influencers about the new challenges of communication, which must always be managed by professionals. Lucía Casanueva, managing partner of PROA Comunicación, is one of the most experienced voices in Spain in the field of communication auditing. As a journalist and as a [...]
Proa Comunicación prepares Lantania's first Annual Report
Proa Comunicación has been in charge of the design, editing and printing of the first Annual Report of the Lantania Group, that of 2018. It is a 48-page document which, apart from presenting the company and the solvency of its annual accounts, explains its philosophy and business lines. In addition, it [...]
The Mediterranean diet and physical exercise: scientific basis
Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, takes an in-depth look at the scientific foundations of the Mediterranean diet and physical exercise. "We are inundated with headlines about health and especially about what we should eat. An infinite variety of diets appear in book form and in headlines. In this book [...]
The Alicia Koplowitz Foundation presents its 14th Scientific Conference at the headquarters of Proa Comunicación
On Wednesday 10 July, the headquarters of Proa Comunicación hosted the press conference in which the Alicia Koplowitz Foundation presented its 14th Scientific Conference, which this year will be held on 24 and 25 October in the Castellana 33 Auditorium of the Mutua Madrileña. María Concepción Guisasola, Doctor of Medicine and [...]
Real IS AG chooses Proa Comunicación to organise the event of its presentation in Spain.
The German real estate asset manager Real IS AG, one of the largest in the world, specialising in real estate investments in European markets for institutional clients, has chosen Proa Comunicación to organise what will be the presentation event of its brand and business model in Spain. The meeting, which will be held at [...]
Interview with Arnaud Dupuis-Castérès, President of Vae Solis Corporate, Proa Comunicación's consulting partner in France.
We interviewed Arnaud Dupuis-Castérès, president of Vae Solis Corporate, a French communications consultancy and partner of Proa Comunicación, to find out how the agency works and how it tackles major challenges. What is Vae Solis Corporate? Vae Solis Corporate is a consultancy specialising in communication strategy and reputation capital. Our positioning is very [...]
Lucía Casanueva, member of the jury that chose Adriana Domínguez "Woman Leader 2019".
Lucía Casanueva, founding partner of Proa Comunicación, has been a member of the jury of the "Woman Leader 2019" awards, which has unanimously elected Adriana Domínguez, CEO of Adolfo Domínguez, as "Woman Leader 2019". Adriana Domínguez is currently leading the renovation of the designer fashion brand, which has enabled [...]
Pablo de Villota writes in El Confidencial about the return of tobacco companies to Formula 1.
The director of the Sports & Entertainment Area of Proa Comunicación, Pablo de Villota, writes an article in El Confidencial about how and why tobacco companies have returned to Formula 1. De Villota explains how tobacco brands are taking advantage of certain legal loopholes to sneak into motorsports, their territory [...]
Minuto de oro o minuto de la basura?, article by Pablo Carbajosa in Vozpópuli
Pablo Carbajosa, head of Effective Writing and Public Speaking at Proa Comunicación, has reflected in an article published in Vozpópuli on the electoral campaigns and the mistakes being made by the different political options. Under the headline "¿Minuto de oro o minuto de la basura", Carbajosa states categorically that "it would be desirable that [...]