Pilates, the connection between body and mind
Pilates said that physical health is a prerequisite for happiness. In its tenth anniversary videos, Proa Comunicación analyses Pilates as a lifestyle that connects body and mind, explaining how it helps to improve our health.
The Proa Communication Observatory with Martínez-Almeida, in Dircomfidencial
Dircomfidencial has echoed the Proa Communication Observatory that was held on May 10 with the PP candidate for Mayor of Madrid, José Luis Martínez-Almeida, as an example of the events that communication agencies have organised in recent weeks with different candidates for the general elections and for the Spanish Parliament.
Ben Kendall's production company Warren Films produces McCann's Grand Gold Ampe campaign for DGT.
The production company of Ben Kendall, creative director of Proa Comunicación, has produced the "Dead or Alive" campaign, created by the McCann agency for the Dirección General de Tráfico, which was awarded the Gran AMPE de Oro in Multimedia, a category that encompasses more than three media awarded by the Asociación de Medios Publicitarios de España (Spanish Advertising Media Association). It is [...]
PROA Comunicación organised the 4th Madrid SnowZone Championship for journalists.
The IV Madrid SnowZone Championship for journalists surpassed the record number of participants with the attendance of more than 50 journalists, including Mercedes Milá. Organised by PROA Comunicación, the event brought together a total of 23 national media: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar+, Europa Press, Servimedia, EFE, Hearst, RNE, [...]
Record participation in the 4th Madrid SnowZone Championship for Journalists
The IV Madrid SnowZone Championship for journalists surpassed the record number of participants with the attendance of more than 50 journalists, including Mercedes Milá. Organised by PROA Comunicación, the event brought together a total of 23 national media: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar+, Europa Press, Servimedia, EFE, Hearst, RNE, [...]
Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, takes part in an ABC article
Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, has contributed to an ABC article on Marlboro's sponsorship of the Italian Formula 1 team Ferrari. Pablo, who managed Santander's sponsorship of Ferrari during the Alonso era, argues that «the sponsorship strategy was brilliant because the memory [...]
Bárbara Yuste, director of the Digital Communication Area of Proa Comunicación, among the 100 women with talent to communicate
Bárbara Yuste, Director of the Communications Department at Proa Comunicación, has been chosen as one of the 100 communication professionals with talent to communicate in the tenth anniversary of Wellcomm Perspectives on Communication, a reference publication in the sector, which throughout its ten years of existence has counted with [...]
David J. Anderson School of Management entrusts Proa Comunicación with the development of its communication strategy in Spain.
The David J. Anderson School of Management, with headquarters in Seattle (United States), has entrusted Proa Comunicación to develop its communication strategy in Spain and position itself as a benchmark school in the field of organisational improvement and leadership development. David J. Anderson is a training school [...]
Proa Comunicación's campaign for Madrid SnowZone, selected among the best of 2018
Top Comunicación has selected the communication campaign of the II National Winter Sports Awards, carried out by Proa Comunicación, as one of the best of the year. In the Culture and Entertainment category, the campaign was developed during the months of September, October and November 2018, achieving excellent results.
Pablo de Villota, director of Sports & Entertainment at Proa Comunicación, participates in an article in Expansión
Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, participates in a report in the newspaper Expansión on the landing of British American Tobacco (BAT) in McLaren, joining other tobacco companies. De Villota values the operation, assuring that with it BAT «once again has a great showcase which allows it to reactivate its [...]
GSS Group entrusts Proa Comunicación to reinforce its communication strategy
Grupo GSS, a leading Spanish multinational in customer services, has entrusted Proa Comunicación to reinforce its communication strategy in Spain and Latin America. Since its foundation in 1986, Grupo GSS has been working with large companies and public institutions in the Spanish and Spanish-speaking markets. Currently, it is present, in addition to [...]
Fidentiis Gestión entrusts Proa Comunicación to develop its communication strategy
The independent asset manager Fidentiis Gestión SGIIC has entrusted Proa Comunicación with the development of its communication strategy in Spain, with the aim of reinforcing its differential positioning as an asset manager specialising in active and flexible management, which achieves attractive and sustained returns over the long term, based on its own management style. Fidentiis Gestión [...]