Why do we take drugs?
Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on drugs and addictions that distance human beings from their genetic programming in the second video of the five made for PROA Comunicación «Our genetic programming seeks simple, natural pleasures, nothing to do with what we can find on the shelves [...]
Proa Comunicación prepares Lantania's first Annual Report
Proa Comunicación has been in charge of the design, editing and printing of the first Annual Report of the Lantania Group, that of 2018. It is a 48-page document which, apart from presenting the company and the solvency of its annual accounts, explains its philosophy and business lines. In addition, it [...]
Keys to communication in foundations
María Cano, head of communication and marketing at the Spanish Association of Foundations, highlights the importance and the keys to communication in the foundation sector. Foundations, and third sector organisations in general, are agents of change and transformation. For a long time, wrongly, they have been perceived as unprofessionalised entities that [...]
The Mediterranean diet and physical exercise: scientific basis
Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, takes an in-depth look at the scientific foundations of the Mediterranean diet and physical exercise. "We are inundated with headlines about health and especially about what we should eat. An infinite variety of diets appear in book form and in headlines. In this book [...]
The Alicia Koplowitz Foundation presents its 14th Scientific Conference at the headquarters of Proa Comunicación
On Wednesday 10 July, the headquarters of Proa Comunicación hosted the press conference in which the Alicia Koplowitz Foundation presented its 14th Scientific Conference, which this year will be held on 24 and 25 October in the Castellana 33 Auditorium of the Mutua Madrileña. María Concepción Guisasola, Doctor of Medicine and [...]
Real IS AG chooses Proa Comunicación to organise the event of its presentation in Spain.
The German real estate asset manager Real IS AG, one of the largest in the world, specialising in real estate investments in European markets for institutional clients, has chosen Proa Comunicación to organise what will be the presentation event of its brand and business model in Spain. The meeting, which will be held at [...]
What value does lobbying bring to a company and to our society?
Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, detail what value lobbying brings to a company and to our society. As they explain, lobbying is an action designed, planned and aimed at public decision-makers to provide information in a responsible and transparent manner on issues that affect the company's business and society.
Interview with Arnaud Dupuis-Castérès, President of Vae Solis Corporate, Proa Comunicación's consulting partner in France.
We interviewed Arnaud Dupuis-Castérès, president of Vae Solis Corporate, a French communications consultancy and partner of Proa Comunicación, to find out how the agency works and how it tackles major challenges. What is Vae Solis Corporate? Vae Solis Corporate is a consultancy specialising in communication strategy and reputation capital. Our positioning is very [...]
Lucía Casanueva, member of the jury that chose Adriana Domínguez "Woman Leader 2019".
Lucía Casanueva, founding partner of Proa Comunicación, has been a member of the jury of the "Woman Leader 2019" awards, which has unanimously elected Adriana Domínguez, CEO of Adolfo Domínguez, as "Woman Leader 2019". Adriana Domínguez is currently leading the renovation of the designer fashion brand, which has enabled [...]
The Wanda Metropolitano stadium, the achievement in record time of an iconic and differentiating landmark
The fact that a stadium inaugurated in September 2017 has been chosen to host the Champions League final is not only due to technological advances, the capacity in number of spectators, or the access facilities. Since 1988, when the Community of Madrid approved a new athletics stadium in an area [...]
Pablo de Villota writes in El Confidencial about the return of tobacco companies to Formula 1.
The director of the Sports & Entertainment Area of Proa Comunicación, Pablo de Villota, writes an article in El Confidencial about how and why tobacco companies have returned to Formula 1. De Villota explains how tobacco brands are taking advantage of certain legal loopholes to sneak into motorsports, their territory [...]
Minuto de oro o minuto de la basura?, article by Pablo Carbajosa in Vozpópuli
Pablo Carbajosa, head of Effective Writing and Public Speaking at Proa Comunicación, has reflected in an article published in Vozpópuli on the electoral campaigns and the mistakes being made by the different political options. Under the headline "¿Minuto de oro o minuto de la basura", Carbajosa states categorically that "it would be desirable that [...]