The Proa Communication Observatory with Martínez-Almeida, in Dircomfidencial
Dircomfidencial has echoed the Proa Communication Observatory that was held on May 10 with the PP candidate for Mayor of Madrid, José Luis Martínez-Almeida, as an example of the events that communication agencies have organised in recent weeks with different candidates for the general elections and for the Spanish Parliament.
Keys to a viable pension system for the future
The future unviability of the current public, contributory, pay-as-you-go pension system in Spain is one of the urgent issues to be addressed by any government, but political expediency means that it is postponed time and time again. The expert Diego Valero, president of the consultancy Novaster, explains the causes of the problem to Proa Comunicación, [...]
Ben Kendall's production company Warren Films produces McCann's Grand Gold Ampe campaign for DGT.
The production company of Ben Kendall, creative director of Proa Comunicación, has produced the "Dead or Alive" campaign, created by the McCann agency for the Dirección General de Tráfico, which was awarded the Gran AMPE de Oro in Multimedia, a category that encompasses more than three media awarded by the Asociación de Medios Publicitarios de España (Spanish Advertising Media Association). It is [...]
Doubles in scorched earth
Situated in an intermediate but vague (and apparently mobile) point between the parliamentary debate and the party rally, television debates have been increasing in multiples of two: there have been two debates of the number one candidates, two debates of other candidates (for Barcelona, for example, on RTVE and TV3), the debates [...].
José María Segovia explains the keys to good professional services and the importance of reputation.
José María Segovia, former president of Uría Menéndez, explained on Friday at a Proa Observatory the keys to good professional services, among which he highlighted the obsession for excellence and perfectionism. He also pointed out the importance of human resources management, in which, in his opinion, it is essential to [...]
Pause and accelerate or pause and stall?
As usual in recent months, macro data are difficult to interpret. Keeping track of the large amount of daily data and building a macro thesis is like constructing a puzzle that is constantly changing its physiognomy. If this is normally difficult, the last few months have been particularly challenging, with key data offering signals that are not only difficult, but also [...]
PROA Comunicación organised the 4th Madrid SnowZone Championship for journalists.
The IV Madrid SnowZone Championship for journalists surpassed the record number of participants with the attendance of more than 50 journalists, including Mercedes Milá. Organised by PROA Comunicación, the event brought together a total of 23 national media: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar+, Europa Press, Servimedia, EFE, Hearst, RNE, [...]
"Spain leads in reputation management, measurement and know-how".
Reputation and trust are currently the most valuable assets of companies. Intangibles already account for more than 85% of the value of companies in the S&P 500. We talk to Ángel Alloza, CEO of Corporate Excellence, about the value of reputation and the purpose of companies. In addition, he explains what are the main [...]
Rafael Villaseca, at the PROA Communication Observatory: "We are in the midst of a process of change".
Rafael Villaseca, former CEO of Gas Natural Fenosa and current President of the Naturgy Foundation, participated in the Proa Communication Observatory held at the Boston Consulting Group headquarters on Wednesday 10 April. Rafael Villaseca holds a degree in Industrial Engineering from the Polytechnic University of Catalonia and an MBA from IESE. He was CEO of [...]
Record participation in the 4th Madrid SnowZone Championship for Journalists
The IV Madrid SnowZone Championship for journalists surpassed the record number of participants with the attendance of more than 50 journalists, including Mercedes Milá. Organised by PROA Comunicación, the event brought together a total of 23 national media: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar+, Europa Press, Servimedia, EFE, Hearst, RNE, [...]
Digital communication, key to company strategy
Bárbara Yuste, Director of the Digital Communication Area, explains why digital communication is important, what its contributions are and what its instruments are. Digital communication today is not an option, but a necessity for any company. It is and must be an essential instrument in any communication strategy that aims to grow in the digital world.
Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, takes part in an ABC article
Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, has contributed to an ABC article on Marlboro's sponsorship of the Italian Formula 1 team Ferrari. Pablo, who managed Santander's sponsorship of Ferrari during the Alonso era, argues that «the sponsorship strategy was brilliant because the memory [...]