The importance of managing crisis communication
“Crisis communication is becoming more and more important in companies. It is a threat to relationships with a priority audience and relationships are increasingly loose, any threat can break them. Ideally, crisis communication should not be seen as the last link in the chain, but as a link in the chain [...]".
Bárbara Yuste, director of the Digital Communication Area of Proa Comunicación, among the 100 women with talent to communicate
Bárbara Yuste, Director of the Communications Department at Proa Comunicación, has been chosen as one of the 100 communication professionals with talent to communicate in the tenth anniversary of Wellcomm Perspectives on Communication, a reference publication in the sector, which throughout its ten years of existence has counted with [...]
David J. Anderson School of Management entrusts Proa Comunicación with the development of its communication strategy in Spain.
The David J. Anderson School of Management, with headquarters in Seattle (United States), has entrusted Proa Comunicación to develop its communication strategy in Spain and position itself as a benchmark school in the field of organisational improvement and leadership development. David J. Anderson is a training school [...]
Proa Comunicación's campaign for Madrid SnowZone, selected among the best of 2018
Top Comunicación has selected the communication campaign of the II National Winter Sports Awards, carried out by Proa Comunicación, as one of the best of the year. In the Culture and Entertainment category, the campaign was developed during the months of September, October and November 2018, achieving excellent results.
Pablo de Villota, director of Sports & Entertainment at Proa Comunicación, participates in an article in Expansión
Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, participates in a report in the newspaper Expansión on the landing of British American Tobacco (BAT) in McLaren, joining other tobacco companies. De Villota values the operation, assuring that with it BAT «once again has a great showcase which allows it to reactivate its [...]
GSS Group entrusts Proa Comunicación to reinforce its communication strategy
Grupo GSS, a leading Spanish multinational in customer services, has entrusted Proa Comunicación to reinforce its communication strategy in Spain and Latin America. Since its foundation in 1986, Grupo GSS has been working with large companies and public institutions in the Spanish and Spanish-speaking markets. Currently, it is present, in addition to [...]
Fidentiis Gestión entrusts Proa Comunicación to develop its communication strategy
The independent asset manager Fidentiis Gestión SGIIC has entrusted Proa Comunicación with the development of its communication strategy in Spain, with the aim of reinforcing its differential positioning as an asset manager specialising in active and flexible management, which achieves attractive and sustained returns over the long term, based on its own management style. Fidentiis Gestión [...]
Proa Comunicación managed the first congress on VAT to be held in Spain.
Proa Comunicación has managed the convening and communication of the first VAT congress to be held in Spain, the Madrid VAT Forum. Organised by the law firm of Fernando Matesanz, Spanish VAT Services, with the title 'The reform of the Common VAT System - Towards a new era in intra-Community VAT', it brought together more than [...]
Lago Resort Menorca trusts again in Proa Comunicación
Once again, Lago Resort Menorca trusts Proa Comunicación to develop its communication strategy. This hotel complex is part of the network of establishments managed by Grupo Moga, a business group with extensive experience in the hotel and catering industry, which is present in Valladolid, the Canary Islands and Menorca. Lago Resort Menorca is a complex that [...]
Proa Comunicación, chosen by Grupo Marqués del Atrio to develop its communications strategy in Spain
Grupo Marqués del Atrio entrusts Proa Comunicación with the development of its communication strategy in Spain. The Rivero family's Riojan winemaking group began its winemaking journey in 1899 in Arnedo. Since then, and thanks to the passing of several generations, the family winery, always faithful to its legacy, has experienced a growth that has [...]
Bárbara Yuste, consultant at Proa Comunicación, participates in the TVE programme "Aquí hay trabajo".
Facilitating the return of talent to Spain is a goal that more and more companies in our country are setting themselves. This is the topic chosen by the TVE programme “Aquí hay trabajo” in which Bárbara Yuste, a consultant at Proa Comunicación, participates as an example of a communications professional who decided in 2017 to leave [...]
José María Palomares: "The dircom must become the true 'guardian' of the organisation's reputation".
The Director of Communication and Institutional Relations of the European University and President of Multinationals for Marca España, José María Palomares, highlighted the responsibility of the Dircom in the management of the reputation of his organisation in order to become a true “guardian” of reputation, a very valuable asset for companies. During his speech [...]