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PROA Comunicación has organised a new edition of its Current Affairs Dialogues with the participation of Joaquín Mouriz (BNP Paribas Personal Finance), Fernando Geijo (Prosegur) and Patricia Peiró (Takeda), which addressed the strategic role of corporate communication in a context marked by uncertainty, the need for...

In the economy of intangibles, reputation is no longer a soft asset: in Spain, for 44% of directors of listed and unlisted companies, reputation is equally or more important than traditional financial criteria. A good board reputation acts as an inverse risk premium:...

In April 2017, a passenger was forcibly ejected from a United Airlines plane. He was dragged down the aisle while other travellers filmed the scene with their mobile phones, which, today more than yesterday but less than tomorrow, constitutes in all the world's communication manuals...

Building a brand from scratch is not a question of aesthetics. It is, above all, a strategic exercise that requires rigour, time and active listening that goes far beyond the management offices. This is what Julia Montoro, director of PROA Comunicación, a strategic consultancy firm specialising in reputation, communication...

Defence, like other strategic sectors, moves today in a space where industry, innovation, public policy and social sensitivity converge and sectors in which growth does not depend solely on investing more, innovating better or gaining size. It also depends on something less tangible, but increasingly decisive: being...

In Spain there are themes that work like long-running series, new seasons are announced, some actors change and the plot remains the same, but with few twists in the script. La vivienda is probably the longest-running series of them all, long anchored in the drama genre ....

Spain now has an opportunity that should not be missed Defence in Spain has occupied a political and institutional space that is often uncomfortable, often reactive and frequently reduced to budgetary talk. This framework is no longer valid. Europe has entered a new phase, and with it...

Last week I had to give a talk to a group of managers in the water sector on communication and the future of journalism. Far from the tedium in the audience, I was positively surprised by the interest in topics such as disinformation, infoxication, the use and abuse of information and communication technologies, and the...

We live at a time in history when change is moving faster than our brains can process. AI is beginning to control everything: politics, the economy and our daily lives to unsuspected limits. On the basis of an algorithm, the...

The first 72 hours decide almost everything. When the acquittal comes years later, Google has already indexed the fake news, LinkedIn has repeated the narrative and the reputational damage is very difficult to repair. And yet, many clients and lawyers still opt for silence as a first response....

In Spain hardly anyone apologises any more, but everyone does. Politicians, businessmen, celebrities... and even those who still don't quite know what they are supposed to apologise for. They appear to clarify, to contextualise, to explain, to regret... and, if necessary, to say that they could have...

PROA Comunicación has organised a new edition of its Current Affairs Dialogues to host a meeting between business leaders and the former High Representative of the European Union for Foreign Affairs and Security Policy, Josep Borrell, who, together with the President of the Círculo de Empresarios, Juan María Nin, analysed...