Get to know us

Communication is an essential part of an organizations' strategy, it is the foundation for building reputation, generating trust and solving complex scenarios.

What we do

Diligence as a starting point

Communication is not improvised. We are convinced that complex environments require strategic thinking, criteria and impeccable execution. We don't believe in generic formulas; each challenge deserves a tailored solution, designed and implemented by experts.

We work with focus, ethics and a deep respect for our clients. We are their strategic partner. We get involved, listen, respond and anticipate your needs.

Lucía Casanueva

Valvanuz Serna Ruiz

Our team

At the helm

PROA Comunicación was born from the need for a new standard of strategic consulting and high performance, based on diligence, excellence and experience.

Our team

Navigators

Julia Montoro

Julia Montoro

Director

Luis Barreda

Luis Barreda

Account Director

Claudio Capdevila

Claudio Capdeville

Business Director

Alberto Mendoza

Alberto Mendoza

Account Director

Paz Márquez

Paz Márquez

Consultant

Cristina García

Cristina García

Account Director

Carlos Pelaez

Carlos Pelaez

Consultant

Reyes Huete

Junior Consultant

Luis Herrero-Tejedor

Luis Herrero-Tejedor

Senior Consultant

Peiteado Sea

Health, Beauty and Wellbeing Area Director

Ana Heras

Ana Heras

Human Resources Director

Pablo de Villota

Pablo de Villota

Head of Sports Sponsorship Management

Ana Gómez

Ana Gómez

Director in Galicia

Carlos Salas

Carlos Salas

Training Director

Yago de la Cierva

Yago de la Cierva

Crisis Communications Director

Sergio Ponce

Sergio Ponce

Digital Brand Manager

Ben Kendall

Ben Kendall

Audiovisual Production Manager

Javier Zapatero

Javier Zapatero

Creative Director

Óscar Massó

Óscar Massó

Senior Advisor

Aníbal Villalba

Aníbal Villalba

Senior Advisor in Defence

Alfonso Moragon

Chief Financial Officer

Years
of accumulated experience
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Senior Consultants
in our team
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Satisfied
clients
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Sectors

Our expertise

At PROA Comunicación we provide comprehensive strategic communication solutions for a wide range of business sectors. With a personalized approach and solid experience, we work with our clients to enhance their success and achieve their communication and corporate reputation goals.

WELCOME ABOARD

We work side by side with leaders, brands and teams who need real results. If you want a consultancy that thinks with you, you're in the right place.

About us

In the media

This is how we contribute to public debate from the media that set the agenda. In this section we gather opinion articles, interviews and opinion pieces by our team published in the national and international press.

The mass rebels

12 November 2025

Proa Comunicación expects double-digit growth thanks to senior talent and prioritising quality over volume

20 October 2025

The loneliness of leadership in the age of visibility

8 October 2025